One suit, five ways
Three Reels and a carousel styling one camel suit for an independent tailoring label.
Enquire about this
Style creator · London
Sofia Laine
Outfits that actually get worn. Capsule wardrobes, try-ons and the pieces I wear on repeat. New video every Sunday.
Get the Sunday notes01Featured
Shop my looks
Affiliate links: I may earn a small commission, and my codes save you money.
02Portfolio
Recent brand work
What I’ve made with brands I actually wear.
The weekend coat
A city morning shoot and a try-on video for a small outerwear brand’s winter launch.
Enquire about thisCapsule wardrobe series
A four-part Sunday video series building a capsule wardrobe with a slow-fashion shop.
Enquire about this03Stay in touch
Sunday Style Notes
This week’s outfits, every link and one honest review. Free, every Sunday.
04Support
Buy me a coffee
Every coffee keeps the videos ad-free. Thank you!
05About
Hi, I’m Sofia
I share the outfits I actually wear in London: workdays, dinners and everything in between. Fewer pieces, worn more ways.
Sofia Laine is a fictional creator on a Shovva example website.
06Contact
Work with me
Brand partnerships, events and PR. Tell me about your brand and I’ll send my media kit.
07Questions
Good to know
Are these links ads?
Some are affiliate links, so I may earn a small commission at no cost to you. Gifted pieces are always marked in my videos.
Where are your clothes from?
Mostly high-street and second-hand, with a few investment pieces. Every piece I wear is in Shop my looks.
Can I send you something to try?
Yes: use Work with me. I only show what I’d genuinely wear.
Can I book or pay through this example?
This is a fictional business on Shovva. Try every step to see how it works: nothing is booked, charged or sent.
Who watches your content and where are they? Is the audience real and right for us?
Mostly women in their late twenties to forties who want to dress well with fewer pieces, with the biggest share in the UK and London. My media kit shares follower numbers, engagement and locations straight from platform insights, so you can see the audience is real.
What kinds of collaboration do you take on, what’s included in each option and when can it go out?
A dedicated video, a feature in my Sunday video, Instagram posts and stories, a spot in Sunday Style Notes, or an event. My media kit lays out each option plainly: what’s included, the price and the soonest date it can go out.
When’s the next free slot?
Sunday videos are planned about four to six weeks ahead, so there’s usually a slot within a month. Stories and newsletter features can often go out sooner. Send your dates through Work with me and I’ll confirm.
Will it be clearly marked as an ad?
Always. Paid work is labelled as an ad or paid partnership on screen and in the caption, and gifted pieces are marked too. My audience trusts me because I’m upfront about it.
Will the content fit our brand?
I only take on pieces I’d genuinely wear, styled the way I’d really wear them. You get an outline before I film and see the draft before it goes live, so your key points are right.
Will we be able to see what it did, like clicks or code uses, and will it be worth what we spend?
Yes. Each partnership gets its own tracked link and discount code, and two weeks after it goes out I send a short report with views, clicks and code uses, with screenshots. Partnerships are priced so they’re worth it for you and your brand comes back.
Still have questions?Get in touch