Our terms, in plain English.

Our terms, in plain English

These Terms of Service explain how you may use Shovva, including our website, creator dashboard, public creator profiles, free and paid plans, profile sections, payment tools, booking tools, product tools, event tools, ticket tools, digital download tools, customer hubs, analytics, embeds, integrations and any other features we make available.

These Terms of Service are between you and SHOVVA LTD, a company registered in England and Wales under company number 17223729, with its registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

By creating an account, signing in, publishing a profile, upgrading a plan, connecting Stripe, accepting payments, sending a tip, buying from a creator, booking through a creator profile, downloading paid content, joining an event, or otherwise using Shovva, you agree to these terms.

If you do not agree with these terms, please do not use Shovva.

1. Related policies

These terms should be read together with our other legal policies, including our Privacy Policy, Cookie Policy, Refunds and Cancellations Policy, Security Policy, Accessibility Statement and any other policy or notice shown on Shovva.

Our Privacy Policy explains how we collect, use, store and share personal data.

Our Cookie Policy explains how we use cookies and similar technologies, including essential cookies, analytics cookies and optional marketing or tracking tools.

Section 32 explains how to report copyright and other intellectual property complaints.

Our Security Policy explains how security issues should be reported.

Where a separate policy gives more detailed information on a specific topic, that policy also applies to your use of Shovva.

If there is a conflict between these terms and another Shovva policy, these terms apply unless the other policy clearly says it overrides these terms for that specific issue.

2. Who can use Shovva

You must be at least 16 years old to create a creator account.

If you are aged 13 to 15, a parent or legal guardian must create and manage the account and remain responsible for it.

People under 13 may not use Shovva.

If you create or use an account for a business, brand, organisation, church, charity, collective, band, agency, club or other entity, you confirm that you have authority to accept these terms on its behalf.

If you use Shovva to sell products, services, tickets, bookings, digital content, subscriptions, memberships, tips, donations or paid offers, you are responsible for making sure your use of Shovva is lawful in every country where you operate or target customers.

3. Your account

You are responsible for your account.

You must keep your login details secure and tell us if you believe someone has accessed your account without permission.

You must provide accurate account, contact and billing information.

Your email address must be valid so we can send important account, billing, security, legal and support notices.

If more than one person helps manage your profile, you remain responsible for what happens through your account.

You must not create accounts using fake information, impersonate someone else, bypass restrictions, avoid payment, abuse free plans, or use Shovva in a way that creates risk for the platform or other users.

We may restrict, suspend or close accounts involved in abuse, fraud, legal risk, security risk, payment risk, chargebacks, repeated complaints, intellectual property issues, or serious breaches of these terms.

4. Free and paid plans

Shovva may offer free and paid plans.

The price, billing interval, plan limits and key features of paid plans will be shown before you complete payment.

Paid plans are usually processed through Stripe unless we state otherwise at checkout.

Paid subscriptions renew automatically until cancelled.

You can cancel from the billing area in your dashboard or through the Stripe billing portal where available.

Cancellation stops the next renewal. It does not usually remove paid features before the end of the billing period you have already paid for.

If you downgrade or cancel, your account may return to Free-plan limits at the end of the current billing period, or sooner if the dashboard clearly tells you the change applies immediately.

If payment fails, Stripe may retry the charge. If billing is not restored, your account may be downgraded, limited, suspended or closed until payment is resolved.

VAT, sales tax or similar taxes may be added where required by law and shown at checkout where applicable.

5. Trials, offers and promotions

Shovva may offer free trials, discounts, promotional pricing, referral offers, founder offers or temporary benefits from time to time.

Promotions may have eligibility rules, time limits, usage limits, location limits, plan limits or account limits.

We may refuse, withdraw or cancel a promotion where we believe it is being abused, used fraudulently, used to avoid payment, or used in a way that was not intended.

If a promotional paid plan renews at the normal price after the offer period, the renewal price should be shown before purchase or in the relevant checkout, billing or promotional information.

6. Shovva subscription refunds and cancellation rights

This section applies to paid Shovva plans supplied by SHOVVA LTD. It does not govern products, services or memberships you buy from a business using Shovva; those purchases are covered by the seller's terms, the applicable purchase information and your legal rights.

Cancelling renewal normally stops the next subscription payment and leaves your paid features available until the end of the period already paid for. Where an immediate cancellation or downgrade is offered, the dashboard will explain when your paid features end. Cancelling or downgrading does not by itself create a refund of the current billing period.

If you are buying as a consumer, you may have a statutory right to cancel within 14 days of entering the contract. To exercise an applicable cancellation right or report an incorrect charge, contact us using the contact details in section 39. Nothing in these terms restricts a cancellation, refund or other remedy to which you are entitled by law.

Where we ask you to request that a service starts during a statutory cancellation period, we will explain the consequences before you make that request. We will make a deduction for service already supplied only where the applicable law permits it and its requirements have been met. Simply signing in or beginning to use your account does not automatically remove your statutory cancellation rights.

Different rules may apply to separately purchased digital content supplied immediately, such as a downloadable file. Where a cancellation exception depends on express consent and acknowledgement, those must be obtained in the relevant purchase flow. They must not be inferred solely from accepting these general terms.

Outside your legal rights, payments for an ongoing billing period are generally non-refundable unless we agree otherwise. We may also correct billing errors, duplicate charges or other problems by issuing an appropriate refund. A discretionary refund does not remove or limit anyone's statutory rights.

7. Shovva’s role

Shovva is a hosted creator profile platform.

We provide tools that help creators build profiles, publish content, collect links, display media, receive tips, accept payments, sell offers, manage bookings, promote events, sell tickets, share digital content, collect leads, analyse traffic and connect third-party services.

Unless we clearly state otherwise, SHOVVA LTD is not the seller, organiser, service provider, charity, fundraiser, employer, agent, representative or merchant for products, services, bookings, tickets, downloads, tips, donations or paid offers sold by creators through their profiles.

Creators are responsible for what they publish, promote, sell, deliver and promise to their visitors, supporters, customers and clients.

8. Creator-customer transactions

If you buy, book, tip, donate, subscribe, download, register for an event or purchase an offer through a creator’s Shovva profile, your transaction is usually with that creator, not with SHOVVA LTD.

The creator is responsible for:

• accurately describing what is being sold or offered
• setting prices, taxes, delivery terms and refund terms
• fulfilling products, services, bookings, tickets, downloads and paid offers
• handling customer support, complaints, refunds, returns and disputes
• providing legally required business, cancellation and customer information
• complying with consumer law, tax law, advertising law and any rules that apply to their industry
• making sure they have the right licences, permissions, insurance, qualifications or registrations where needed.

Shovva may provide tools to help creators manage these transactions, but providing tools does not make Shovva responsible for the creator’s offer unless we clearly say otherwise.

9. Customer-facing checkout information

Creators must make sure customers can understand what they are buying before they pay.

This includes the price, main features, delivery method, access method, seller or provider identity, cancellation rules, refund rules, booking rules, event rules, digital access rules and any important restrictions.

Shovva may provide checkout fields, product settings, booking settings, ticket settings, customer hubs, receipt tools or order recovery tools to help creators show this information.

Creators are responsible for making sure the information is accurate, complete and lawful.

Shovva may block, remove or restrict offers that appear incomplete, misleading, unfair, unlawful, high-risk or likely to cause customer disputes.

9A. Required seller and offer information

Creators must provide clear, accurate and lawful information before accepting payment or bookings through Shovva.

Where required, this may include:

• the creator’s legal name, business name, trading name or organisation name
• contact details for customer support
• the main features of the product, service, ticket, booking, download, donation, membership or paid offer
• the total price, including taxes, fees, delivery costs or other charges where applicable
• delivery, fulfilment, access or attendance details
• booking, cancellation, refund, return, rescheduling, deposit and no-show rules
• age restrictions, location restrictions, access restrictions or usage limits
• digital-content access rules, licence limits and download/streaming terms
• event entry rules, venue rules, safety information and accessibility information where relevant
• any legally required cancellation, refund, business, charity, fundraising or consumer information.

Creators are responsible for making sure this information is shown clearly before a customer pays.

Shovva may require creators to complete certain product, booking, event, donation, download, checkout or seller-information fields before paid features can be used.

Shovva may block, pause, remove or restrict any paid offer that appears incomplete, misleading, unlawful, unfair, high-risk or likely to cause disputes.

9B. Order confirmation and correction

Where Shovva provides checkout, order, booking, ticket, download, customer hub or receipt tools, these tools are provided to help creators manage customer transactions.

Creators remain responsible for checking that the information shown to customers is accurate.

Before payment, customers should be able to review what they are buying and correct obvious errors where the checkout flow allows.

After payment, Shovva or the creator may send an order confirmation, receipt, ticket, booking confirmation, download link, access link or customer hub link.

A confirmation email, receipt, dashboard message or customer hub record does not make Shovva the seller, organiser, service provider or merchant unless we clearly state otherwise.

9C. Digital content cancellation consent

Where you sell digital content for immediate supply, you are responsible for meeting the cancellation and information requirements that apply to the transaction. If you rely on an exception to a consumer's cancellation right, obtain the required express consent to immediate supply and acknowledgement of the resulting loss of that right, and provide the required confirmation. Explain these consequences clearly before the customer pays.

Shovva's native digital-product checkout includes consent and confirmation tools. These tools do not establish compliance for offers sold through external checkouts or for every type of membership or service. You remain responsible for accurately describing your offer and using the appropriate checkout and disclosures. Nothing in this section removes remedies for faulty or misdescribed digital content.

10. Creator payment features

Creators may be able to accept tips, donations, bookings, paid offers, products, tickets, services, deposits, digital downloads or other paid actions through Stripe or another payment provider we make available.

Payment availability may depend on your plan, country, Stripe account status, verification, risk checks, feature access, payment provider rules and Shovva’s own risk controls.

Shovva may set minimum and maximum payment amounts.

Native payments are subject to minimum and maximum amounts in the selected payment currency. Check the limits shown in the relevant setup or checkout flow; an amount in one currency is not a promise of an equivalent converted amount in another currency.

Shovva may charge platform fees or commission on native monetisation features.

The applicable Shovva fee depends on your plan, the feature used and the information shown on our pricing page, dashboard, checkout setup flow or billing area.

Stripe processing fees and other third-party fees may also apply.

Platform fees may be deducted before money reaches the creator, deducted from the creator’s connected payment account, charged separately, or handled in another way shown in the dashboard or by the payment provider.

Creators are responsible for understanding fees before accepting payments.

Shovva’s seller-facing transaction fee is normally retained when a creator chooses to refund a customer or closes a membership. Retaining this fee does not reduce a refund legally due to the customer: the seller remains responsible for the customer refund. Different treatment may apply to automatic refunds of payments that cannot be fulfilled, an incorrect fee, a payment-provider requirement, or a refund required by law. The relevant refund information or support team can confirm the fee treatment for the transaction.

Stripe’s processing and dispute fees are separate and follow Stripe’s terms. A payment or fee becoming available for payout does not remove later refund, dispute or other legal obligations.

11. Stripe and payment providers

Shovva uses Stripe and may use other payment providers.

Card details are handled by Stripe or the relevant payment provider. Shovva does not store full card numbers.

If you connect Stripe to Shovva, use Stripe-powered payments, or accept payments through a Stripe-connected feature, you must also comply with Stripe’s own agreements, verification checks, identity checks, restricted business rules, prohibited business rules, payout rules, dispute rules, refund rules and fees.

Stripe may delay, hold, restrict, reverse, refund, block or refuse payments.

Stripe may also require extra information from you or close, suspend or restrict your Stripe account.

Shovva may send information to Stripe, receive information from Stripe, and instruct Stripe to perform actions connected to your Shovva account, payments, fees, refunds, disputes, payouts, fraud prevention, verification, platform operations and legal compliance.

If Stripe or another provider refuses or restricts your payment activity, we may restrict or remove related Shovva payment features.

Creators must not use Shovva payments for anything prohibited by Stripe, card networks, payment providers or law.

Creators must review and comply with the current prohibited, restricted and high-risk business rules of Stripe or any other payment provider used through Shovva.

Even if Shovva technically allows a creator to create a paid offer, this does not mean the offer is approved by Stripe, card networks, regulators, payment providers or Shovva.

We may remove, restrict, refund, pause or block payment features where required by Stripe, another payment provider, card-network rules, law, risk controls or platform safety.

12. Chargebacks, disputes and payment risk

Creators are responsible for disputes, chargebacks, refunds, reversals, failed delivery, misleading offers, customer complaints and payment-provider penalties connected to what they sell, receive or promote through Shovva.

If a payment is disputed, reversed, refunded or charged back, the creator may lose the payment and may also be responsible for payment-provider fees, Shovva fees, admin costs or other losses where allowed by law.

We may restrict Shovva payment features, customer hubs, profiles or accounts where there is evidence of fraud, unusual payment activity, serious dispute risk, legal risk or customer harm. Stripe controls payout availability and may impose its own restrictions. We may request payment-provider action where supported by our integration and permitted by law; we do not promise control over every connected account’s bank payouts.

We may remove, restrict or review offers that appear misleading, unlawful, high-risk, prohibited by Stripe, or likely to cause complaints or chargebacks.

13. Tips, donations, fundraising, churches and causes

Creators may use Shovva to receive tips, donations, support payments, fundraising payments, church giving, community support, cause-based payments or similar contributions where those features are available.

Unless clearly stated otherwise, payments go to the creator, organisation, church, cause, fundraiser or account holder shown on the profile, not to SHOVVA LTD.

Creators must describe the purpose of a tip, donation, fundraiser or support payment honestly and clearly.

A creator must not claim to be a charity, church, fundraiser, non-profit, community organisation, public body, official representative or authorised collector unless that is true and they have the legal right and permission to collect money in that capacity.

If a creator is fundraising for a charity, church, cause, campaign, person, business, project, emergency, community group or third party, the creator is responsible for:

• making the purpose of the fundraising clear
• making clear who receives the money
• explaining whether any fees, costs or deductions apply
• using the funds in the way described
• complying with fundraising, charity, tax, advertising, consumer, data protection and payment-provider rules
• providing any required fundraiser, charity, organisation or beneficiary information
• removing or correcting misleading fundraising claims
• responding to donor, supporter, regulator, charity or platform enquiries where required.

Tips, donations and support payments are usually non-refundable unless the creator chooses otherwise, the payment provider requires a refund, Shovva decides a refund is necessary, or the law requires a refund.

Shovva may remove, restrict, pause or review fundraising, donation, church-giving or support-payment features where we believe there is fraud, misleading information, unauthorised fundraising, customer harm, charity risk, payment-provider risk, legal risk or reputational risk.

14. Products, services and paid offers

Creators are responsible for any products, services or paid offers they sell through Shovva.

Creators must make sure their product or service descriptions, prices, delivery details, refund terms, cancellation terms and legal information are accurate before taking payment.

Physical goods must be delivered within the timeframe promised to the customer, or within the timeframe required by law where no timeframe is agreed.

Creators must not sell counterfeit goods, unsafe goods, stolen goods, illegal goods, infringing goods, prohibited goods, regulated goods without permission, or anything that violates Stripe’s rules or Shovva’s rules.

15. Digital downloads and digital content

Creators may be able to sell or share digital content such as downloads, files, audio, video, templates, images, documents, music, exclusive content or digital products.

Creators are responsible for making sure they own or have the rights to sell or share that digital content.

Creators must clearly explain what the customer is buying, how access works, whether the content is downloadable or streamed, whether usage is personal or commercial, and whether any licence limits apply.

Where required by law, creators must get the customer’s express consent before providing instant access to digital content where that affects cancellation rights.

For immediately supplied digital content, a change-of-mind cancellation right may end only where the applicable legal requirements, including express consent, acknowledgement and confirmation, have been met. This does not remove remedies for faulty, misdescribed or undelivered content.

Unless the creator clearly grants broader rights, buying digital content gives the customer a personal, limited, non-transferable right to access or use that content.

Customers must not copy, resell, redistribute, upload, share, leak, scrape or commercially exploit digital content unless the creator allows it in writing.

16. Bookings, services and deposits

Creators may use Shovva to promote, sell or manage bookings, appointments, deposits, consultations, sessions, services or reservations.

The creator is responsible for providing the service, attending the appointment, setting availability, managing rescheduling, explaining cancellation rules, handling no-shows, collecting deposits and dealing with customer complaints.

Shovva is not responsible if a creator cancels, misses, delays, changes or fails to provide a booking or service, unless Shovva clearly states otherwise.

If a deposit is taken, the creator must clearly explain whether the deposit is refundable, partly refundable or non-refundable, and must comply with consumer law.

Creators must not use unfair, hidden or misleading cancellation terms.

17. Events and tickets

Creators may use Shovva to promote events, take registrations or sell tickets where event features are available.

The creator or event organiser is responsible for the event, including the venue, safety, entry rules, age restrictions, accessibility, licences, insurance, cancellation, rescheduling, refunds, ticket validity and customer support.

If an event is cancelled, moved, postponed or changed, the creator or organiser is responsible for communicating with customers and handling refunds or alternatives where required.

Shovva is not responsible if an event is cancelled, postponed, moved, overbooked, refused by a venue, or not delivered by the creator or organiser.

Creators must not use Shovva to run illegal lotteries, gambling, raffles, prize draws, competitions or paid-entry games of chance unless they have all legal permissions and payment-provider approval.

18. Customer hubs, receipts and recovery features

Shovva may provide customer hubs, order lookup, ticket recovery, download recovery, cancellation links, subscription management, booking management, receipts, confirmations or similar tools.

These tools are provided to make customer management easier.

They do not remove the creator’s responsibility to fulfil what they sell, provide customer support, issue required receipts or confirmations, handle refunds, and comply with the law.

Shovva may keep limited records of payments, orders, disputes, refunds, customer actions and account activity where needed for legal, tax, accounting, fraud prevention, customer support, security, payment-provider, chargeback or compliance reasons.

We may limit recovery tools where needed for privacy, fraud prevention, security or abuse prevention.

19. Affiliate, referral and promotional features

Shovva may offer referral, affiliate, ambassador or promotional commission features from time to time.

These features only apply where they are visible in your account, invited by us, or confirmed in writing.

Additional terms may apply, including eligibility rules, fraud checks, minimum payout thresholds, refund windows, tax documentation and restrictions on self-referrals or misleading promotion.

We may pause, change or withdraw affiliate or referral features where necessary to prevent abuse, comply with law or protect the platform.

19A. Advertising, sponsorships and affiliate disclosure

Creators are responsible for making sure their profiles, links, posts, recommendations, product placements, affiliate links, paid promotions, sponsored content, discount codes, referral links and brand partnerships comply with advertising and consumer-protection rules.

Creators must not hide or disguise advertising, sponsorship, paid promotion, affiliate relationships, gifted products, incentives, referral rewards or commercial relationships where disclosure is required.

Where required, creators must clearly label advertising or affiliate content so visitors can understand when a link, recommendation, review, offer or promotion is commercial.

Shovva may remove, restrict or review promotional content that appears misleading, undisclosed, deceptive, unlawful, high-risk or likely to harm customers.

20. Your content

You retain the rights you hold in content you add to Shovva. Uploading, linking to or publishing material does not transfer ownership to you or SHOVVA LTD. Licensed photographs, music, embedded material and templates remain subject to their rights holders’ terms.

This includes profile text, images, videos, audio, music, links, product information, booking details, event details, digital files, bios, embeds, buttons, customer-facing copy and other materials you add to your profile.

You give SHOVVA LTD a non-exclusive, worldwide licence to host, store, process, resize, display, publish, transmit, cache, back up, secure and serve your content only as needed to operate Shovva, display your public profile, process purchases, provide support, prevent abuse, comply with law, improve the service and protect the platform.

This licence ends when you delete the relevant content, except where we need to keep limited records for legal, security, backup, fraud-prevention, accounting, tax, payment, dispute or compliance reasons.

You are responsible for making sure you have the right to use everything you publish, upload, sell or link through Shovva.

If we receive a copyright, trademark, privacy, safety, payment-provider, legal or abuse complaint, we may remove, restrict or review the content while we investigate.

21. Public profiles and usernames

Public creator profiles usually live at a Shovva URL such as https://shovva.me/username.

Having a username does not give you ownership of that URL, the username, or any trademark rights in the name.

We may reclaim, restrict, rename, reserve or remove usernames that infringe rights, impersonate others, mislead visitors, are offensive, are inactive, create legal risk, create brand confusion, or are needed for platform operations.

22. Privacy and customer data

Shovva processes personal data as explained in our Privacy Policy.

If you are a creator and you collect customer, visitor, lead, booking, subscriber, supporter or buyer information through Shovva, you are responsible for using that information lawfully.

Creators must not misuse customer data, export customer data for unlawful purposes, sell customer data, send spam, or contact customers in a way that breaches data protection, marketing or privacy laws.

If you use Shovva to collect leads, mailing list sign-ups, booking details, order details, customer messages or other personal information, you must make sure your customers understand who is collecting their data and how it will be used.

Where required, you must provide your own privacy information to your customers, supporters, clients, buyers or visitors.

23. Cookies and tracking

Shovva may use cookies and similar technologies as explained in our Cookie Policy.

Creators must not add tracking tools, pixels, scripts, embeds or third-party services to their Shovva profile in a way that breaches privacy, cookie or marketing laws.

Where consent is legally required for cookies, tracking, analytics, advertising pixels or similar technologies, that consent must be obtained before the relevant technology is used.

Shovva may block, remove or limit third-party scripts, embeds, pixels or tracking tools where we believe they create legal, privacy, security, performance or user-trust risk.

24. Acceptable use

You must not use Shovva to:

• break the law or encourage others to break the law
• impersonate another person, brand, business, public figure, organisation or Shovva itself
• upload, publish, sell or link to content that infringes copyright, trademarks, privacy rights, publicity rights or any other rights
• sell or promote counterfeit, stolen, unsafe, illegal, infringing or unauthorised goods
• sell regulated goods or services without required permissions
• host, sell, promote or link to illegal sexual content, sexual exploitation, sexual services, pornography designed for sexual gratification, or any sexual content involving minors
• harass, threaten, abuse, dox, exploit or target another person or group
• promote hate, unlawful violence or discrimination
• promote scams, phishing, fake giveaways, misleading investment schemes, fraudulent offers, pyramid schemes, get-rich-quick claims or deceptive money-making claims
• run gambling, lotteries, raffles, prize draws or competitions where prohibited or where permission is required but missing
• sell drugs, weapons, dangerous goods, fake IDs, fake documents, malware, hacking tools or other prohibited items
• misuse tips, donations or fundraising features
• process payments for businesses, products or services prohibited or restricted by Stripe unless Stripe and Shovva have approved them where required
• attempt to bypass plan limits, payment systems, security checks, access controls, abuse-prevention systems or fees
• scrape, probe, overload, reverse engineer, attack or interfere with the platform
• use Shovva to send spam, malware, unsolicited bulk messages or misleading traffic
• resell, clone, sublicense, white-label or repackage Shovva as your own platform or software product without our written permission.

If you break these rules, we may remove content, limit features, suspend your profile, cancel payments, report unlawful activity, cooperate with authorities, or terminate your account.

24A. Reporting illegal content, scams, abuse and safety concerns

If you believe a Shovva profile, link, product, booking, event, download, fundraiser, payment request, message, customer hub, creator offer or other content is illegal, abusive, fraudulent, harmful, misleading, infringing or unsafe, you can report it through our contact page or support email.

Reports should include enough information for us to identify the content or account, such as the profile URL, creator name, order details, screenshots, links, dates, payment references or a clear explanation of the issue.

We may review reported content and take action where appropriate, including removing content, limiting features, pausing payments, contacting the creator, requesting more information, suspending an account, reporting unlawful activity, cooperating with authorities or taking no action where we do not find a breach.

We may prioritise reports involving fraud, illegal content, child safety, threats, exploitation, impersonation, payment abuse, serious customer harm, security risk or urgent legal risk.

Submitting a report does not guarantee that content will be removed, but we will use reasonable judgement based on our terms, policies, platform risk and applicable law.

Creators must cooperate with reasonable requests from Shovva where we investigate abuse, disputes, legal complaints, safety issues, payment risk, fundraising concerns or customer harm.

25. Restricted and high-risk activity

Some industries, content types and business models may require extra review or may not be allowed on Shovva.

This may include financial services, investment advice, lending, medical services, telemedicine, legal services, alcohol, tobacco, CBD, gambling, adult content, raffles, fundraising, charities, political fundraising, high-value goods, travel, marketplaces, stored value, regulated products, or anything Stripe treats as prohibited, restricted or high risk.

We may refuse, restrict or remove access to payment features, paid offers or profiles if we believe your activity creates legal, payment, regulatory, reputational, customer harm or platform risk.

25A. Regulated services and professional claims

Creators must not use Shovva to offer regulated products, regulated services, professional advice, financial products, investment opportunities, medical treatment, legal services, therapy, counselling, fitness programmes, safeguarding-sensitive services, charity fundraising, alcohol, tobacco, CBD, gambling, raffles, high-value goods or other restricted activity unless they have all required permissions, qualifications, registrations, licences, insurance and payment-provider approval.

Creators must not make misleading claims about results, earnings, health benefits, investment returns, legal outcomes, fitness outcomes, medical outcomes, business success, spiritual outcomes, charitable status or official approval.

Shovva may require extra checks, restrict payment features, remove paid offers, request evidence or close accounts where regulated, professional or high-risk activity creates legal, customer, payment-provider or platform risk.

26. No professional advice from Shovva

Shovva does not provide legal, tax, accounting, financial, medical, fitness, mental health, business, marketing, safeguarding, charity, fundraising or professional advice.

Any templates, dashboard text, analytics, suggestions, examples or support we provide are for general platform use only.

Creators are responsible for getting their own professional advice where needed.

27. Embeds, links and third-party services

Shovva may allow creators to add approved embeds, links, pixels, analytics tools, booking links, music players, videos, social widgets, payment tools, maps, calendars or other third-party services.

Third-party services are controlled by their own providers.

We are not responsible for their availability, content, accuracy, privacy practices, accessibility, security, fees, terms, changes or failures.

You are responsible for making sure your use of third-party services is lawful and appropriate for your audience.

28. Analytics and performance

Shovva may provide analytics such as views, clicks, traffic sources, conversions, customer actions, revenue summaries or other performance data.

Analytics may be estimated, delayed, incomplete, filtered, affected by privacy settings, browser settings, ad blockers, bots, caching, third-party outages or technical limits.

We do not guarantee that analytics will always be exact or available.

We do not guarantee that using Shovva will increase your income, followers, bookings, clicks, sales, tips, donations, customers or audience growth.

29. Platform changes

We may update Shovva to improve its features, reliability, security or legal compliance. Feature availability can depend on your plan, region, device, browser, account status and third-party services.

Where a change would materially reduce the core paid service you have already purchased, we will explain the change and the options available to you. We will give reasonable advance notice where practicable. Any cancellation or refund rights required by law continue to apply; a change to our features does not itself remove them.

Urgent changes may be necessary to address security threats, fraud, legal requirements, payment-provider restrictions or serious reliability problems. We will explain material effects as soon as reasonably practicable.

30. Beta, test and early-access features

Some Shovva features may be released as beta, test, preview or early-access features.

These features may be incomplete, change often, contain errors, be removed, or work differently from final features.

We may limit, withdraw or change beta features at any time.

Do not rely on beta features for critical business activity unless you accept the risk that they may change or stop working.

31. Suspension and termination

We may suspend or terminate your account if you break these terms, create legal or security risk, misuse payments, receive excessive disputes or chargebacks, harm customers, infringe rights, misuse Shovva, or use the platform in a way that could damage Shovva or its users.

Where reasonable, we will give notice and a chance to fix the issue.

We may act without notice for serious abuse, illegal content, fraud, security threats, payment disputes, harmful content, payment-provider requirements or urgent legal reasons.

You may delete your account if the dashboard provides that option, or you can contact us for help.

Some records may be kept where required for tax, accounting, fraud prevention, payment disputes, chargebacks, refunds, security, backups, legal claims or compliance.

32. Copyright and intellectual property complaints

Creators must only upload, publish, sell or link to content they own or have permission to use.

This includes music, images, videos, logos, fonts, templates, documents, digital downloads, artwork, brand names, product photos, event assets and written content.

If we receive a copyright, trademark or intellectual property complaint, we may remove or restrict the content while we review it.

Repeat infringers may have their accounts suspended or terminated.

If you believe content on Shovva infringes your rights, contact us with enough information to identify the content, explain your rights, and allow us to review the complaint.

33. Security and vulnerability reporting

You must not attempt to break, bypass, overload, scan, scrape, exploit, reverse engineer or interfere with Shovva’s systems, security, payment flows, authentication, plan limits, dashboards, APIs, customer hubs, creator profiles or access controls.

If you discover a possible security vulnerability, report it privately through our contact page or support email.

Do not publicly disclose a vulnerability, access data that is not yours, modify data that is not yours, disrupt the platform, or attempt to use a vulnerability for personal gain.

We may suspend or report accounts involved in security abuse.

34. Disclaimers

Shovva is provided on an “as is” and “as available” basis.

We work to keep the platform reliable, secure and useful, but we cannot promise that it will always be uninterrupted, error-free, secure, compatible with every device, compatible with every third-party service, or suitable for every creator, business, campaign, event, service, product or audience.

We are not responsible for creator offers, creator content, customer behaviour, third-party services, payment-provider decisions, search engine rankings, social media platform changes, lost followers, lost income, failed launches, missed bookings, cancelled events or customer disputes, except where the law says we are responsible.

35. Limit of liability

Nothing in these terms excludes or limits liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or anything else that cannot lawfully be excluded or limited.

If you are a consumer: your statutory rights are unaffected. We are responsible for loss or damage that is a foreseeable result of our breach of contract or failure to use reasonable care and skill. The business-only financial cap and exclusions below do not apply to you.

If you use Shovva for business purposes: subject to the limits above and applicable law, we exclude liability for indirect or consequential loss and loss of business profits, revenue, goodwill or opportunity. Our total liability connected with Shovva is limited to the greater of the fees you paid directly to SHOVVA LTD in the 12 months before the claim and £100.

No exclusion in these terms excuses Shovva from a responsibility that the law places on us, including where a problem results from our own conduct.

36. Creator responsibility for claims

If you use Shovva as a creator, business, organisation, seller, service provider, event organiser or fundraiser, you are responsible for claims, losses, complaints, disputes, chargebacks, penalties, fines, costs and legal issues caused by:

• your content
• your products, services, bookings, tickets, events, downloads, tips, donations or paid offers
• your breach of these terms
• your breach of Stripe’s terms or another payment provider’s terms
• your breach of law
• your failure to fulfil what you sold or promised
• your misuse of customer data
• your infringement of someone else’s rights.

If you use Shovva for business purposes, you agree, to the extent permitted by law, to compensate SHOVVA LTD for reasonable, evidenced losses and costs arising directly from third-party claims caused by your unlawful conduct or material breach of these terms. This does not cover losses caused by Shovva’s own breach, negligence or unlawful conduct. We will give you reasonable information about a claim and a reasonable opportunity to respond.

The compensation obligation in this section does not apply to consumers.

37. Changes to these terms

We may update these terms for reasons such as changes to the law, payment-provider requirements, security, or the way Shovva provides its services. The last-updated date identifies the current published wording.

For material changes affecting an existing paid service or your rights, we will give reasonable advance notice where practicable using your account email, a dashboard notice or another appropriate direct method. We will explain when the change takes effect and any cancellation options or remedies that apply. Urgent legal or security changes may take effect sooner, with an explanation as soon as reasonably practicable.

We will obtain further agreement where required by law. An update does not retrospectively remove accrued rights, refund entitlements or other rights that the law protects.

38. Governing law

These terms are governed by the laws of England and Wales.

The courts of England and Wales will have exclusive jurisdiction, except where mandatory consumer law gives you the right to bring a claim somewhere else.

39. Contact details