Pricing
Free until you sell. Lower fees as you grow.
No setup fees and no card to start. Move up when the lower fee pays for itself, and cancel any time: your plan runs to the end of the period you’ve paid for.
Free
No card needed
- Your website and the Shovva app
- Bookings, classes, tickets, a shop and more
- Push alerts for every sale
Pro
14 days free
Save 2 months with yearly billing
- Remove the Shovva badge
- Add your own domain
- A team of up to 3 people
- 1,000 marketing emails a month
Premium
Save 2 months with yearly billing
- Everything in Pro
- Up to 3 websites
- A team of up to 5 people
- No limit on bookable services
- 10,000 marketing emails a month, shared across your websites
Card payments go to your own Stripe account and are paid out to your bank. Shovva Ltd, registered in England and Wales (company 17223729). No VAT is charged on Shovva plans. Stripe’s card fees apply on every plan. New to Pro? Try it free for 14 days (one trial per account). We take a card to start. After 14 days you pay £15 a month (or £150 a year) unless you cancel before the trial ends. We email you 3 days before.
Compare
Every plan, side by side.
What each plan includes, from the fee on your sales to how many people can help you run things.
Your costs
What would it cost your business?
Enter your monthly sales to see the Shovva fee and subscription on each plan.
Uses monthly prices. Yearly plans cost £150 (Pro) or £290 (Premium). Excludes Stripe’s card fees.
Questions
Pricing questions.
Still deciding? See how Shovva compares with the apps you use now.
Is the Free plan really free?
Yes. There is no monthly fee on Free. Shovva takes 10% of each sale, and Stripe’s card fee applies. At zero sales, Free costs nothing.
How does the 14-day trial work?
If you haven’t had a paid plan before, Pro starts with a 14-day free trial. You add a card to begin. If you cancel in Plan and billing before the trial ends, you pay nothing. Otherwise Pro renews at £15 a month (or £150 a year). We email you 3 days before the trial ends.
Which plan saves me most?
It depends on how much you sell. The line under the plans shows where Pro and then Premium start to cost less than the plan below, and the fee calculator on this page works it out for your own monthly sales.
How much does Stripe charge?
Stripe sets its card rates by country and can change them. In the UK, the standard rate is 1.5% + 20p per payment, premium UK cards cost 2.8% + 20p, and cards from outside the UK cost more (UK rates, checked on stripe.com/gb/pricing on 27 October 2026). In other countries, see Stripe’s pricing page for your country. The fee comes out of each card payment and is the same on every Shovva plan.
What happens to the fees if I refund a customer?
Your customer gets back the amount you refund, so a full refund returns everything they paid. Stripe keeps its card fee on the original payment, as card processors usually do. Shovva returns its fee to you: all of it on a full refund, or the matching share on a part refund.
Do prices include VAT?
Shovva Ltd is not VAT registered, so no VAT is charged on Shovva plans. The price you see is the price you pay. Stripe’s card fees are separate.
How many marketing emails can I send?
Pro includes 1,000 marketing emails a month for campaigns, member emails and automations; Premium has 10,000 a month, shared across your websites. Receipts and confirmations don’t count.
Can I earn by recommending Shovva?
Yes. Shovva Partners get 30% of what the people they refer pay us, on plans and sales, for 12 months. See Shovva Partners.
Can I change or cancel a paid plan?
Yes. Review the available action and effective date in Plan and billing, then read the refund and cancellation policy.