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Shovva vs Wix

Wix alternative: Shovva vs Wix.

Shovva is a website builder for independent businesses that works as your link in bio, with bookings, classes, tickets, memberships and a shop on the same site. Wix is a general-purpose website builder with an AI site builder, stores, bookings and events. Here is how they compare.

Start freeSee Northline Barbers

The short answer

A big toolbox, or a site built from your choices?

Shovva builds a finished website from your trade, what you sell and a look you pick, with checkout, a diary, class timetable, ticket check-in and memberships ready to use in one app. Wix does almost anything a website can do, and its paid plans scale from a simple site to a large store.

Choose Shovva if

You want a finished website without designing it page by page

You take bookings, run classes or sell tickets and memberships

You want one phone-friendly design, with no separate mobile layout to fix

You want to start free, and pay the fee only when you sell

Choose Wix if

You want full freedom to design and grow a large site with many pages

You sell a big product catalogue (its plans list up to 50,000 products)

You want an AI builder, app market and advanced tools, and don’t mind the learning curve

You want a free first-year domain voucher with a yearly plan

Our honest take

Shovva is simpler when the aim is bookings, tickets, members and sales from one link, and it takes payments on its Free plan.

Wix is the safer choice when your site needs may grow in unusual directions.

Compare prices in your own country: Wix shows them by location.

Checked 27 October 2026 against Wix’s own pages, listed at the bottom of this page. Plans and features change, so check before you decide.

When Shovva is the better pick

Shovva is the better pick if…

Where Shovva fits better than Wix, checked against Wix’s own pages.

You want it finished, not designed

Pick your trade, what you sell and a look, and Shovva builds the website. There is no blank page and no separate mobile layout to fix.

You want to take payments on a free plan

Shovva Free takes bookings, tickets and payments with no monthly fee, and 10% only when you sell, plus Stripe’s card fee. On Wix’s plans page, payments, bookings and tickets start on Core.

You sell tickets

Shovva takes 2% on tickets on Pro and 0% on Premium. Wix’s plans table lists a 2.5% ticket sales commission on every plan that sells them.

You sell memberships

Memberships with a members’ area on every Shovva plan, from Free. Wix lists Pricing Plans from Core, with a 4% fee on Core and 2% on Business.

Your link in bio is your website

Shovva’s website is your link in bio, with every offer on its own page. Wix’s link in bio is a separate product, Hopp, with its own plans.

You want everything in one app

Diary, orders, check-in, customers, money and email in one app on your phone or computer, with a push alert for every sale.

Side by side

What each one gives you.

Wix’s column is from its own plans page, support articles and Hopp pages. Where we could not find something we say so, rather than saying Wix can’t do it.

  Wix Shovva
Built for Any business or individual: its page says it gives them “the freedom to build a professional website”. Independent businesses and creators who sell more than one kind of thing.
Starting a site Describe what you want to its AI builder, or start from a template. Free to start with no card. Pick your trade, what you sell and a look. Shovva builds a finished website, and every word and photo can be changed.
Phone layout Its editor lets you change mobile elements separately without affecting the desktop version. One design from the same choices at phone, tablet and computer sizes. There is no separate mobile version to edit.
Bookings Scheduling, services and deposits on Core and above. Text and WhatsApp notifications: 50 a month on Core, 100 on Business. Services with set hours, deposits, cancellation rules, reminders and a diary. Team diaries: 3 on Pro, 5 on Premium.
Events and tickets Core and above, with a 2.5% ticket sales commission listed on its table. Ticket types with their own price and limit, a QR ticket page and check-in at the door. Fee: 10% on Free, 2% on Pro, 0% on Premium.
Memberships Pricing Plans, with a transaction fee of 4% on Core, 2% on Business and 0% on Business Elite. Not included on Light. Monthly or yearly plans with a members’ area, on every plan. The fee follows your plan: 10%, 2% or 0%.
Shop Up to 50,000 products on Core and above. Products with options, stock and delivery, and downloads. For a very large catalogue, a dedicated store is the better fit.
Link in bio A separate product, Hopp by Wix, with its own plans and hopp.bio addresses. The website is the link in bio, with every offer on its own address that search engines can list.
Email Free: 200 emails a month; more on upgrade, and lead-capture forms by plan. Emails to your list: 1,000 a month on Pro, 10,000 on Premium. Automatic emails to customers on every plan.
Your own domain On every paid plan. A free-for-a-year voucher applies to a new domain bought from Wix, with conditions. Pro (up to 3 domains) and Premium (up to 10). No free first-year domain.
Payments Wix Payments or other providers: its bookings page says it connects to over 100 payment providers. Stripe, paid into your own Stripe account. There is no PayPal.
AI AI credits each month: 150 on Light up to 1,000 on Business Elite. No AI credits. The website is built from your choices.
Trying it A free plan with a Wix address. No free trial of paid plans; a 14-day money-back period on the first purchase. A Free plan, and a 14-day free trial of Pro for new subscribers.

Read from wix.com/plans, Wix support articles and hopp.co on 27 October 2026. Wix’s plans page shows no date. “Not found” means we looked and didn’t see it.

What it costs

Plans and fees, side by side.

Wix sets prices by country. We read its UK page in pounds and its US-dollar reference prices, shown below. Shovva is shown with the yearly price per month, to match how Wix lists its plans.

Plan Per month, billed yearly Fees on sales Notes
Wix Free £0 · $0 n/a Wix address. No payments.
Wix Light £9 · $17.77 n/a Accepting payments, bookings and tickets not included.
Wix Core £16 · $29.77 2.5% on tickets, 4% on memberships Payments, bookings, events, up to 50,000 products. 50% off was running when read.
Wix Business £25 · $39.77 2.5% on tickets, 2% on memberships More storage and collaborators.
Wix Business Elite £119 · $159.77 2.5% on tickets, 0% on memberships Unlimited storage, 100 collaborators.
Shovva Free £0 · $0 · €0 10% No monthly fee. Takes payments, bookings and tickets.
Shovva Pro £12.50 · $17.50 · €15 (£15 · $21 · €18 monthly) 2% Own domain, 1,000 emails a month. 14-day free trial for new subscribers.
Shovva Premium £24.17 · $32.50 · €28.33 (£29 · $39 · €34 monthly) 0% Up to 3 websites, 10,000 emails a month.

Wix prices from wix.com/plans, read 27 October 2026: the pounds are its UK list prices billed yearly (shown struck through while a 50% offer ran), and the dollars are its US-dollar reference prices, which it says are for reference only. Wix prices exclude tax (Shovva Ltd is not VAT registered and adds no VAT to plans), and it shows no month-to-month price on that page. Card fees are extra on both: Wix Payments lists 2.1% + 20p in the UK, 2.9% + 30¢ in the US and 1.9% + 30c in the EU; Shovva uses Stripe’s card fee. Shovva prices as of 27 October 2026: yearly is 10 months’ price; see pricing for CAD, AUD and NZD.

When Wix is the better pick

Honestly, Wix is the better pick if…

We would rather you choose the right tool. These are the cases where Wix fits better.

Your site is big or unusual

Wix is a general-purpose builder. Shovva builds one website of sections for a business that takes bookings, sells tickets and memberships and runs a shop.

You sell a large catalogue

Its plans list up to 50,000 products. For thousands of products, Shovva is not the right tool.

You want PayPal, AI tools or a big team

Wix connects to over 100 payment providers, lists an AI site builder with monthly AI credits, and allows 100 collaborators on Business Elite. Shovva takes Stripe only, has no AI features, and allows a team of 3 on Pro and 5 on Premium.

See one example, built for bookings.

Northline Barbers is a made-up barbershop. Its website takes bookings with a deposit, sells products and gift cards, and works as the link in its bio. Look around, then build one like it.

Moving across

Moving from Wix means a fresh start.

Shovva has no Wix importer, so you rebuild. It takes three steps, and your Wix site stays live until you swap the link.

1

Pick your trade and what you sell

Tell Shovva your kind of business and your services, tickets, memberships or products. It builds a finished website.

2

Bring your words and photos

Paste in your text and add your photos. Import products from Shopify, Etsy, Square or WooCommerce, or services from Fresha, Booksy and Treatwell, from their export files.

3

Swap your link or connect your domain

Put shovva.me/yourname in your bios, or connect a domain you own on Pro or Premium, then cancel Wix within its 14-day money-back window if you are still inside it.

More comparisons

Weighing up other options?

Each page is checked the same way: against the other tool’s own pages, with the date and sources shown.

Sources for Wix, read 27 October 2026

Quotes are paraphrased. Wix may have changed since. Spotted something out of date? Email [email protected] and we’ll check it.

Questions

Questions people ask.

Moving from Wix, or choosing between the two? Here’s what to expect.

Compare Shovva

For many small businesses, yes. Wix is a general-purpose website builder for any business or individual. Shovva is narrower: it builds a website that works as your link in bio, from your choices, with bookings, classes, tickets, memberships and a shop built in and paid to your own Stripe account. If you want total freedom over a large, multi-purpose site, Wix is the bigger toolbox.

Yes. Wix’s plan table marks accepting payments, bookings with deposits and event tickets as not included in the Light plan. They start on Core. Wix says you can show your services on a free site but must upgrade to take bookings. On Shovva, the Free plan can take payments, bookings and tickets, with a 10% fee per sale.

It is a voucher for one year. Wix’s plans page says it is only for a new domain bought from Wix, redeemable within 60 days, only on the first purchase of a premium plan, and not for renewals or for a domain you already own. Shovva doesn’t include a free first-year domain; on Pro you connect a domain you already own, or buy one.

Wix runs a separate link-in-bio product called Hopp by Wix, with hopp.bio addresses and a custom domain on its Pro plan. Its pages claim 0% transaction fees. We couldn’t verify Hopp’s prices, because its pricing page wouldn’t load and its other pages disagreed. Shovva’s website is the link in bio, with the same website behind it.

Compare the plans that can take payments. On Wix’s UK page the list prices (billed yearly) are £16 a month for Core and £25 for Business, with a 2.5% commission on tickets and a fee on memberships by plan. Shovva Pro is £15 a month, or £12.50 billed yearly, with a 2% fee on sales. Wix has a far bigger set of features; Shovva is simpler. Prices vary by country, so check both in your own currency.

Shovva has no Wix importer, so you rebuild: pick your kind of business and what you sell, and Shovva builds a finished website you can edit. Paste in your words and photos. Keep your Wix site live until the new one is ready, then change the link in your bio or connect your domain on Pro or Premium.