Shovva vs Stan Store
Stan Store alternative: Shovva vs Stan.
Shovva is a website builder for independent businesses that works as your link in bio, with bookings, classes, tickets, memberships and a shop on the same site, paid to your own Stripe account. Stan Store is a creator storefront for digital products, courses, coaching and memberships. Here is how they compare.
The short answer
A creator storefront, or a website of your own?
Shovva is a full website with a free plan, your own domain on Pro and Premium, and a diary, class timetable, ticket check-in and shop for businesses that serve people in person. Stan is built to sell digital products, courses, coaching calls and memberships from one link, and its higher plan adds funnels, order bumps and email flows.
Choose Shovva if
You take bookings, run classes or sell tickets and physical products
You want your own domain and your own Stripe account
You want to start on a free plan and pay a fee only when you sell
You want a real website that Google can list offer by offer
Choose Stan Store if
You sell digital products, courses and coaching calls, and nothing in person
You want funnels, order bumps, upsells and affiliates on its $99 plan
You want Instagram comment-to-DM replies and an AI assistant included
A stan.store address is fine and you are happy to pay from day one
Our honest take
If you are a local or event business, sell physical products or want your own domain, Shovva is the closer fit.
If you are a coach or course creator with a funnel, Stan is built for that, and its Creator plan costs less than Shovva Premium.
Shovva Free lets you start with no monthly fee. Stan has a 14-day trial, then $29 a month.
Checked 27 October 2026 against Stan Store’s own pages, listed at the bottom of this page. Plans and features change, so check before you decide.
When Shovva is the better pick
Shovva is the better pick if…
Where Shovva fits better than Stan Store, checked against Stan Store’s own pages.
You serve people in person
Bookings with deposits and reminder emails, a weekly class timetable with passes, and event tickets with check-in at the door. Stan’s Coaching Call and Webinar products run on Google Calendar, Zoom or Google Meet.
You want to start without a monthly bill
Shovva Free has no monthly fee and takes 10% only when you sell, plus Stripe’s card fee. Stan starts at $29 a month after its trial, so below about $290 a month in sales Shovva Free costs less.
You sell physical products
Products with options, stock and delivery. Stan’s help centre describes a workaround with no shipping or stock tracking.
You want your own domain
Connect your own domain on Pro or Premium. Stan’s help centre says a custom domain can’t be created or embedded, only forwarded to your stan.store address.
You want your own Stripe account
Payments go to your own Stripe account and out to your bank on Stripe’s schedule. With Stripe on Stan, Stan creates an account it manages, and you cash out inside Stan.
You work with a team
Team diaries for 3 people on Pro and 5 on Premium, including you. Stan’s help centre says sharing your login is the only option.
Side by side
What each one gives you.
Stan’s column is from its own help centre and blog. It has no standalone pricing page, so plan prices come from its help centre article on Creator and Creator Pro.
| Stan Store | Shovva | |
|---|---|---|
| Built for | Creators. Its home page calls it “the easiest way to make money online”, and its help centre says it is best for digital products. | Independent businesses and creators who sell more than one kind of thing. |
| Your address | stan.store/yourusername. A custom domain cannot be created or embedded; you can forward your own domain to it. | shovva.me/yourname, or your own domain on Pro (up to 3) and Premium (up to 10). |
| A website, not just a store | One storefront. Its help centre says there is no way to add an About Me page, and we did not find a multi-page builder as of 27 October 2026. | A full website built from your choices, with sections and a menu. Every offer has its own address that search engines can list. |
| Free plan | None. Two paid plans and a 14-day free trial. | A Free plan with no monthly fee and a 10% fee per sale. |
| Digital products and courses | Unlimited digital products on either plan, and a course builder with video. | Downloads on every plan, delivered after payment. |
| Physical products | No native support, per its help centre: a workaround with a custom product, and no shipping or stock tracking. | Products with options, stock and delivery. |
| Bookings | A Coaching Call product using Google Calendar or Zoom, on Creator. | Services with set hours, deposits, cancellation rules, reminders and a diary, for in-person and online appointments. |
| Classes and events | A Webinar product with Zoom or Google Meet. We did not find ticket sales on its pages. | A weekly class timetable with passes and waitlists, and event tickets with check-in at the door. |
| Memberships | Recurring products charged daily, weekly, monthly or yearly, and a community on every plan. | Monthly or yearly plans with a members’ area, on every plan. |
| Lead magnets on Creator. Email broadcasts and flows only on Creator Pro. | Emails to your list: 1,000 a month on Pro, 10,000 on Premium. Automatic emails to customers on every plan. | |
| Payments and payouts | Stripe or PayPal. With Stripe, Stan creates a Stripe account it manages and you cannot connect an existing one. You cash out inside Stan, with a $10 minimum. | Your own Stripe account, paid out to your bank on Stripe’s schedule. There is no PayPal. |
| Where you can sell | Stripe accounts through Stan are limited to countries on its help centre list, including the US, UK, Canada, Australia, New Zealand and Ireland. PayPal is listed in more than 200 countries. | English-speaking countries where Stripe works (the UK, Ireland, US, Canada, Australia and New Zealand are built for first). Check Stripe’s list for yours. |
| Team | No admin role; its help centre says sharing your login is the only option. | Team diaries: 3 on Pro, 5 on Premium, including you. |
Read from Stan’s help centre and blog on 27 October 2026. Several of its articles are older than that; the plan article is dated 23 June 2026 and the fees article 23 September 2026. “Not found” means we looked and didn’t see it.
What it costs
Plans and what you’d pay, in dollars.
Stan’s pages show US dollars only, so we compare in dollars first, then show Shovva in pounds and euros. Fees below are the platform’s own, before payment processor fees, which both tools pass on.
| Plan | Monthly price | Billed yearly | Fee on sales | Notes |
|---|---|---|---|---|
| Stan Creator | $29 | $300 a year | 0% | 14-day free trial, no free plan. Stan branding stays on your store. |
| Stan Creator Pro | $99 | $948 a year | 0% | Adds funnels, order bumps, email flows and branding removal. |
| Shovva Free | $0 · £0 · €0 | $0 | 10% | No monthly fee. Stripe’s card fee on top. |
| Shovva Pro | $21 · £15 · €18 | $210 · £150 · €180 | 2% | 14-day free trial for new subscribers. Own domain, 1,000 emails a month. |
| Shovva Premium | $39 · £29 · €34 | $390 · £290 · €340 | 0% | Up to 3 websites, 10,000 emails a month. |
What each costs at three sales levels
| Sales in a month | Stan Creator | Stan Creator Pro | Shovva Free | Shovva Pro | Shovva Premium |
|---|---|---|---|---|---|
| $100 | $29 | $99 | $10 | $23 | $39 |
| $500 | $29 | $99 | $50 | $31 | $39 |
| $2,000 | $29 | $99 | $200 | $61 | $39 |
Stan prices from help.stan.store (Creator vs. Creator Pro, updated 23 June 2026) and its pricing blog post, read 27 October 2026. Stan’s pages did not say whether tax is included or whether a card is needed for the trial. The sales table is our arithmetic on monthly plans: plan price plus platform fee, in dollars, before Stripe or PayPal fees. Shovva prices as of 27 October 2026: see pricing for CAD, AUD and NZD.
When Stan Store is the better pick
Honestly, Stan is the better pick if…
We would rather you choose the right tool. These are the cases where Stan fits better.
You sell a lot through funnels
Creator Pro lists funnels of up to 20 products, order bumps, upsells, discount codes and payment plans. Shovva doesn’t have funnels or order bumps.
You sell digital products at volume
Stan Creator is $29 a month with no Stan fee. Above about $400 a month in sales, that costs less than every Shovva plan.
You want hosted courses or PayPal
Stan lists a course builder with video and a customer portal, and connects to PayPal Business. If course video is your main product, or you need PayPal, Stan fits better: Shovva takes payments through Stripe only.
See one example, built to sell downloads.
Soft Light Presets is a made-up shop selling photo presets. Its website delivers the files after payment and keeps a customer list. Look around, then build one like it.
Moving across
Moving from Stan takes three steps.
Keep Stan running until your Shovva website is ready, then change the link in your bio.
1
Export your list
Download your email list from Stan as a CSV and import it into Shovva’s customer list. Shovva has no Stan-specific importer.
2
Add what you sell
Add your downloads, memberships, services, tickets or products. Shovva builds the website around them, with your own domain on Pro and Premium.
3
Swap your bio link
Put shovva.me/yourname in your Instagram and TikTok bios, then pause or cancel Stan before its next billing date.
More comparisons
Weighing up other options?
Each page is checked the same way: against the other tool’s own pages, with the date and sources shown.
Sources for Stan Store, read 27 October 2026
- Stan help: Creator vs. Creator Pro (updated 23 Jun 2026)
- Stan help: Creator Pro features (updated 25 Jun 2026)
- Stan help: Stripe and PayPal transaction fees (updated 23 Sep 2026)
- Stan help: connecting Stripe (updated 9 Oct 2026)
- Stan help: countries for Stripe accounts (updated 28 Sep 2026)
- Stan help: custom domains
- Stan help: cashing out (updated 12 Aug 2026)
- Stan help: physical products
- Stan blog: Stan Store pricing (modified 22 Jul 2026)
Quotes are paraphrased. Stan Store may have changed since. Spotted something out of date? Email [email protected] and we’ll check it.
Questions
Questions people ask.
Moving from Stan Store, or choosing between the two? Here’s what to expect.
Is Shovva a Stan Store alternative?
Yes, if you want your own website and your own Stripe account, or you sell services, classes, tickets or physical products as well as digital ones. Stan is an all-in-one creator storefront, best for digital products, courses, coaching calls and memberships. Shovva builds a website that works as your link in bio, with the same kinds of offers plus bookings with deposits, class timetables, tickets and shop products.
Does Stan Store have a free plan?
Stan’s help centre says no: it has two paid plans, Creator at $29 a month and Creator Pro at $99 a month, and a 14-day free trial. Shovva has a Free plan with no monthly fee and a 10% fee per sale. If you haven’t had a paid plan before, Shovva’s Pro also starts with a 14-day free trial.
Can I use my own domain with Stan Store?
Stan’s help centre says you cannot create or embed a custom domain in your Stan store. Your address is stan.store/yourusername, and you can forward your own domain to it. On Shovva, Pro lets you connect up to 3 domains of your own and Premium up to 10.
Does Stan take a fee on sales?
Stan says it takes 0% of sales. Stripe or PayPal still charge their own processing fees, which Stan’s help centre lists by country. With Stripe, Stan creates a Stripe account that it manages for you, and you cash out from inside Stan. Shovva uses your own Stripe account, and takes 10% on Free, 2% on Pro and 0% on Premium.
Which is cheaper, Stan or Shovva?
It depends on how much you sell. Stan Creator is $29 a month with no Stan fee. Shovva Pro is about $21 a month plus 2% of sales, so the two cost the same at about $400 a month of sales and Stan is cheaper above that. Shovva Free costs nothing until you sell. Shovva Premium is about $39 a month with no fee. See the worked table on this page.
Can I move my store from Stan to Shovva?
Shovva has no Stan-specific importer. Export your email list from Stan as a CSV and import it into Shovva’s customer list, then add your offers. Keep your Stan store running until your Shovva website is ready, then change the link in your bio.